Determine the best format to describe your products. Let’s now dive into ways to make your product pages and landing pages shine. How does the product work? This may not be necessary for every product, but it’s a must-have feature if you are selling anything with moving parts or electronics. Think about the product benefits to your customers and consider how images can complement your product copy. Why is this product useful or better than the competition? This can be anything from quality to value to features. Where should someone use the product? Is it meant for indoor or outdoor use, for your car or your home? These details will help speak to the product’s long-term value. When should someone use the product? Is it meant to be used during a certain time of day, seasonally or for a specific type of occasion? Just as important is pointing out if a product can or should be used every day or year-round. What are the product’s basic details? This includes attributes such as dimensions, materials, product features, cost and functions. new mothers or car enthusiasts) or some other defined group of people. college students or retirees), a lifestyle demographic (i.e. Who is this product for? The target audience can be gender (i.e. This method is often used by journalists to provide facts in their stories and it is the first step in crafting a product description. Think about the who, what, when, where, why and how before writing. Here’s a product description template to follow: 1. There’s no doubt product descriptions can help take your business to the next level, but what should they say? How long should they be? Which format is best? How do you make the products rank high for Search Engine Optimization (SEO)? There are multiple styles and ways to make product descriptions work for your ecommerce store, but there’s much more to them than simple copywriting. They can be scannable selling points or have strong readability. They can be located right next to or underneath product titles and product images. These product details can be one sentence, a short paragraph or bulleted. In other words, it provides all the information and details of your product on your ecommerce site. A product description is a form of marketing copy used to describe and explain the benefits of your product.
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